3 days. 2 nights. 10 entrepreneurs. A game played differently.
What if entrepreneurship had more in common with sport than with a meeting room?
Strategy matters. So does mindset. Instinct, the decision made in seconds, the art of losing a point, changing tactics, lasting the distance.
For three days, Satkāra Society brings together a small circle of entrepreneurs on the shores of Lake Como to explore these parallels between entrepreneurial and athletic performance.
The court as a starting point.
Tennis is our common thread. On court, everyone reveals how they play: observing, anticipating, taking risks, defending, attacking, switching strategy. Off court, those same reflexes become the conversation.
How do you make your decisions? When do you accelerate, when do you wait? What do you do when the plan stops working? And above all: which game do you really want to play?
Business conversations take place between the sport sessions, around a table or along the gardens: here, the talking is never separate from the experience.
See the game before you play it.
Positioning, vision, decision, anticipation: as on a court, building a business means reading the ground before you strike.
Stay in the game.
A lost point is never the match: handling pressure, uncertainty, failure and the moments when you simply have to start again.
Change tactics without losing direction.
A market shifts, a client changes, an opportunity appears: adapting without losing your identity is a skill in itself.
Build to last.
Performance is not only about speed: energy, rhythm and recovery matter just as much.
For those who enjoy building as much as playing. A deliberately small circle of entrepreneurs, executives, investors, creators and personalities who share the same curiosity. First edition, by application.
Beyond the setting, this immersion carries the Satkāra spirit: time for real encounters, the pleasure of slowing down and a taste for the game. You share a court before you share a table, and you leave richer for everything you have learned — from the others, from the place and from yourself.
Three days and two nights at Villa d’Este, from 30 April to 2 May 2027: tennis, working sessions and the gentleness of Lake Como.
Afternoon — arrival and check-in at Villa d’Este, then a first coached tennis session in a small group: drills, games and challenges, where everyone plays at their own pace and level. Followed by a walk along the lake.
Evening — welcome cocktail and dinner.
Morning — small-group tennis coaching and matches.
Afternoon — business lunch, then free time: all the options are listed under Practical information.
Evening — closing dinner.
Morning — breakfast, then a round table among members.
Afternoon — private departures.
Optional activities, dedicated time for our theme and everything you need to prepare your stay with peace of mind.
Beyond the game, several moments of the stay are given over to our conversations: a business lunch, a round table among members, and the exchanges that naturally continue over an aperitivo or along the gardens. The group stays deliberately small so that everyone has the time to be heard.
The immersion is held in French, from the welcome through to the working sessions. The Villa d’Este teams and the sports coaches speak English and Italian; the Satkāra team bridges every step, so you never have to worry about a thing.
In late April, Lake Como is at the heart of its spring: mild days, gardens in bloom and cooler evenings by the water. A shower is always possible at this time of year. Pack light clothing, a light sweater for dinners on the terrace, comfortable kit to play in and walking shoes for the park.
Italy is part of the Schengen Area. For EU and Swiss nationals, a valid national identity card or passport is sufficient. Other nationalities should check their entry requirements with the Italian consulate before booking.
Cancellation insurance is compulsory; it is not included in the stay. We recommend a policy that also covers repatriation.
The airports of Milan Malpensa, Milan Linate and Lugano are the most direct gateways to Cernobbio. We can arrange your flights according to your preferences, as well as your private transfer to the Villa; this transfer is quoted separately.
Would you rather make your own way? Let us know and we will coordinate your arrival times with the programme.
30 April to 2 May 2027 · 3 days and 2 nights
Three days on the shores of Lake Como, in a small circle, between tennis, working sessions and shared tables.
per person
5-star accommodation at Villa d’Este
Two nights of 5-star accommodation at Villa d’Este.
Dining: 2 breakfasts, 2 dinners, 2 aperitivi and 1 coffee break.
The tennis and business setting: private coaching, lounge and working session.
On-site logistics and the coordination of the stay.
Flights and transfers, cancellation insurance — compulsory — and personal extras remain to be arranged. Optional activities, listed under Practical information, are quoted individually once you have made your choice.
Cancellation terms
Your booking is confirmed by a 50% deposit (non-refundable); the balance is due no later than 30 days before departure. In the event of cancellation, the retention is 50% more than 90 days before departure, 75% between 90 and 30 days, and 100% within 30 days or in case of a no-show. Cancellation insurance is compulsory. See the full terms →
Built as a noble residence in the 16th century, Villa d’Este is today one of the symbols of international luxury hospitality. An elegance steeped in history, that nothing can replace.
A park listed as a national monument since 1913, where the shimmering waters of Lake Como frame the scene. Ten hectares of serenity for 151 rooms only.
The floating swimming pool resting on the Lario since 1966, the Italian garden, the private villas within the park: images you will find nowhere else.
Beauty Center, sauna, hammam, eight tennis courts facing the lake, water sports: the Sporting Club turns every day into suspended time.
Every September since 1975, the villa hosts the Ambrosetti Forum and its heads of state. In May, its lawns welcome the Concorso d’Eleganza. You are staying within those very walls.
Warm tones, period furniture and views over the Renaissance courtyard: the Classic rooms are an oasis of charm and comfort. Designed for those who seek intimacy and refinement, they offer a retreat made for contemplation, where time seems suspended. From 32 to 42 m².
Eight in the morning. Mist still rises off the lake, the paths of the centuries-old park are silent, the clay has just been swept. Six ochre courts set between the water and the mountain, away from every gaze. A surface that does not forgive impatience: it rewards construction, endurance, the ability to reinvent yourself on the next point — exactly what you came to work on. The Lux Tennis instructors are there with you.
Here, cuisine becomes an art: every flavour tells the landscape and the history of the place. At the Veranda, the glass walls open onto the lake and chef Andrea Guerini signs a contemporary cuisine deeply rooted in Italian tradition — exceptional produce, absolute seasonality. At the Grill, you dine in the garden beneath century-old trees. And at Bar Canova, you take the last drink where they have been served since 1873.
Après une journée d’excursions polaires, offrez-vous un moment de détente dans un sauna chauffé au bois, ou laissez-vous porter par une séance de yoga face aux paysages qui défilent. Entre sauna, bain norvégien et espace fitness, chaque instant de détente s’inscrit dans un esprit fidèle aux traditions nordiques, pour une relaxation en parfaite harmonie avec l’immensité arctique.
What you need to know before joining this first edition: the level of play, what the price covers, and how to apply.
No. Tennis is our common thread, not a competition. Sessions are held in small groups with the Lux Tennis instructors, in the form of games and challenges where everyone plays at their own pace and level.
Beginners and experienced players share the same court: that is precisely what makes the exchanges interesting.
No. This experience is open to members and non-members alike. Members holding an annual membership receive 10% off this stay.
Two nights at Villa d’Este, 5-star accommodation.
The dining set out in the programme: 2 breakfasts, 2 dinners, 2 aperitivi and one coffee break.
The tennis and business setting: private coaching, lounge and working session.
On-site logistics and the coordination of the stay by Satkāra Society.
Flights and transfers to the Villa, travel insurance — including cancellation cover, which is compulsory — and personal extras.
Optional activities are also to be budgeted for: they are quoted individually once you have made your choice.
The afternoon of the second day is free. Options include a private boat outing on the lake from Cernobbio, a treatment at the Beauty Center, paddleboarding or canoeing from the Sporting Club, the pool, sauna and hammam, or a yoga, Pilates or Tai Chi session with a private instructor.
To go further: extended tennis coaching with the Lux Tennis instructors, a walk through the historic park, hiking or cycling, wine tasting or a fresh pasta workshop. These activities are quoted individually.
The airports of Milan Malpensa, Milan Linate and Lugano are the most direct gateways to Cernobbio. We can arrange your flights according to your preferences, as well as your private transfer to the Villa; this transfer is quoted separately.
Would you rather make your own way? Let us know and we will coordinate your arrival times with the programme.
In French. Villa d’Este welcomes guests in English and Italian, and the Satkāra team bridges every step, so you never have to worry about a thing.
Your booking is confirmed by a 50% deposit, non-refundable; the balance is due before departure. In the event of cancellation, the retention is 50% more than 90 days before departure, 75% between 90 and 30 days, and 100% within 30 days or in case of a no-show.
Cancellation insurance is compulsory and is not included in the stay.
This exceptional experience is open to members and non-members alike. Members holding an annual membership receive 10% off this trip.