3 days. 2 nights. 10 decision-makers. The decisions that shaped your path, revisited through wine.
Every leader has their vintages: those years when one decision changed everything. For three days, Satkāra Society brings together a small circle of decision-makers to revisit their own vintages — and prepare the ones they have yet to write.
Wine as a mirror. Wine will be our common thread. Vines planted for the decades to come, a 1,100-hectare estate turned fully organic: at Il Borro, every decision was made to outlast the person who made it.
The stay unfolds in three acts. Roots: what built us. Patience: what we cultivate. Legacy: what we leave behind. Conversations take place between the cellar, the table and the village, because here wine never speaks only of wine: it speaks of the person holding the glass.
Knowing where you come from. A place inhabited for a thousand years, a terroir studied before a single vine was planted: great decisions are anchored in what you know intimately. Nothing lasting is built on ground you haven’t read.
Planting for later. Vines planted in 1995 for wines that would take years: patience is not waiting, it is an investment. What you give up today makes tomorrow’s great vintage.
Daring the long bet. Buying a ruin in 1993, converting an entire estate to organic farming: the decisions that matter often look unreasonable at the moment they are made. Boldness is accepting that you won’t see the result straight away.
Deciding for those who follow. Reviving a village, passing on land, leaving a signature: a long-term decision is measured by what it makes possible after you. Which vintage do you want to leave behind?
For those building a brand, a house or a company meant to last. A deliberately small circle — 10 participants — of executives, entrepreneurs, investors, creators and figures from the luxury world, sharing the same curiosity. First edition, by application.
Beyond the setting, this immersion carries the Satkāra spirit: time for encounters, the pleasure of slowing down and a taste for things done well. You share a glass before sharing a table, and leave richer for everything you have learned — from others, from the place and from yourself.
Three days and two nights at Il Borro, from 1 to 3 October 2027, in three acts: roots, patience, legacy.
Afternoon — arrival and settling in at Il Borro, then a walk through the hamlet: from the medieval fortress to the 1993 gamble.
Evening — welcome aperitivo and the first “Tell me your vintage” session: each guest recounts the year of a decision that mattered, around the wine chosen for it. Dinner at the Tuscan Bistro.
Morning — in the vineyards and the cellar with the estate teams: the 1995 plantings, the organic choice, what you give up today to harvest tomorrow. Optional, depending on the season: grape harvest or a workshop with the village artisans.
Afternoon — lunch at Pomario, then a blind tasting workshop led by our special guest, “Judging without the label”: deciding without prestige or bias. Visit of the vaulted cellar and the Wine Art Gallery.
Evening — dinner at the Osteria del Borro.
Morning — breakfast, then the closing circle, “The vintage I haven’t written yet”: each guest names the long-term decision they want to make within the year. A bottle is set aside for the circle, to be opened together a year from now.
Afternoon — private departures.
Optional activities, sessions dedicated to our theme and useful information to prepare your stay with peace of mind.
Beyond the cellar, three moments of the stay are devoted to our conversations, led by our guest: “Tell me your vintage”, the blind tasting and the closing circle. A few weeks before departure, we will ask you for one thing only: the year of a decision that mattered to you. The group is deliberately small — 10 participants — so that everyone has time to tell their story.
The immersion is lived in French, English and Italian. The Il Borro teams welcome you in all three languages, and the Satkāra team keeps everything connected at every step, so you have nothing to worry about.
In early October, Tuscany moves into its golden autumn: mild, luminous days, harvest in the vineyards, cooler evenings on the terraces. A shower is still possible at this time of year. Pack light clothing, a sweater for dinners and comfortable shoes for the vineyards and the village’s cobbled lanes.
Italy is part of the Schengen Area. For EU and Swiss nationals, a valid national identity card or passport is sufficient. Other nationalities should check their entry requirements with the Italian consulate before booking.
Cancellation insurance is mandatory; it is not included in the stay. We recommend cover that also includes repatriation.
Florence airport (about an hour’s drive) and Pisa (about an hour and a half) are the most direct gateways to the Valdarno; Rome Fiumicino is also reachable by train to Arezzo. We can arrange your flights according to your preferences, as well as your private transfer to Il Borro; this transfer is quoted separately. Prefer to travel under your own arrangements? Let us know and we will coordinate your arrival times with the programme.
From 1 to 3 October 2027 · 3 days and 2 nights
Three days in the heart of Tuscany, in a small group, to revisit your vintages of decision among vines, cellar and shared tables.
per person
Accommodation at Il Borro, Relais & Châteaux
Accommodation at Il Borro, Relais & Châteaux, two nights.
Dining: 2 breakfasts, 1 lunch and 2 dinners.
The wine and business setting: walks and tastings across the estate, the cellar and the Wine Art Gallery, and the conversation sessions led by our guest.
On-site logistics and coordination of the stay: design, suppliers, communication and running order.
Flights and transfers, the mandatory cancellation insurance and personal extras remain to be arranged. Optional activities — visit of the organic farm and the cellar, access to the artisans’ workshops — detailed under Practical information, are quoted once your choice is made.
Cancellation conditions
Your booking is confirmed by a 50% deposit (non-refundable); the balance is due no later than 3 months before departure. In the event of cancellation, 50% is retained more than 90 days before departure, 75% between 90 and 30 days, and 100% less than 30 days before or in the event of a no-show. Cancellation insurance is mandatory. See the full terms →
A fortress since the 12th century and the property of the Dukes of Savoy-Aosta in the last century, the hamlet was taken over in 1993 by Ferruccio Ferragamo. Restored stone by stone, it is run today by his children: Salvatore for wine and hospitality, Vittoria for the organic vegetable garden.
Vines, olive groves, vegetable garden and woodland: an estate farmed organically in the Valdarno hills, between Florence and Arezzo. Forty suites and rooms in the medieval village, twenty more at the Aie del Borro, and historic villas.
The village’s cobbled lanes, the artisans’ workshops on their ground floors, the main square and the estate’s Wine Art Gallery: scenes you will find nowhere else.
Eighty-five hectares of vines between 300 and 500 metres of altitude, certified organic since 2015, and twelve wines: the Il Borro cellar tells thirty years of demanding choices.
From the Osteria del Borro to the village workshops, everything here speaks of a family and a terroir. These are the walls you will be staying in.
You will stay in one of the suites of the medieval village, restored stone by stone. Original wooden beams, Tuscan fireplaces, terracotta or parquet floors, marble or travertine bathrooms; depending on the suite, a private garden or terrace opens onto the countryside.
Below your windows, the cobbled lanes, the artisans’ shops and the village square. The elegance of a family home, with the comfort of a Relais & Châteaux.
Salvatore Ferragamo, grandson of the founder of the house, has made it his pride: a vast vaulted cellar where the estate’s wines rest, extended by the Wine Art Gallery and its collection of works devoted to wine.
Here, wine reads like a house strategy: signature cuvées, a deliberate rarity, a story that gives the bottle its value. That is precisely our subject — and that is what we will talk about, in a small circle, hosted by the estate, glass in hand.
Here you don’t choose a restaurant: you choose a mood. The Osteria del Borro for chef Andrea Campani’s fine dining, fed by the estate’s organic vegetable garden. The Tuscan Bistro for traditional cooking, simple and true. And the VinCafè for a glass of Il Borro, late in the evening, in the heart of the village.
For this immersion, Satkāra welcomes an exceptional guest: a recognised voice of Italian wine, who tells the story of estates through the people who make them and the people who drink them. At Il Borro, he will be your coach and specialist guide throughout the stay — the link between a passion for wine and the decisions that shape a leader’s life.
His name will be revealed very soon.
Ce qu’il faut savoir avant de rejoindre cette première édition : le niveau de jeu, ce que le prix comprend, et comment on y accède.
No. Wine is our common thread, not an exam. Tastings take place in a small group, guided by our guest and the estate teams, and everyone enjoys them at their own level. Newcomers and seasoned enthusiasts share the same table: that is precisely what makes the conversation interesting.
Just one thing: a year. The year of a decision that mattered in your path, professional or personal. We will ask you for it a few weeks before departure, so that our guest can choose the wine that will accompany it on the first evening.
No. This experience is open to members and non-members alike. Members with an annual membership receive 10% off this stay.
Two nights at Il Borro, Relais & Châteaux. The dining set out in the programme: 2 breakfasts, 1 lunch and 2 dinners. The wine and business setting: walks and tastings across the estate, the cellar and the Wine Art Gallery, and the three conversation sessions led by our guest. On-site logistics and coordination of the stay by Satkāra Society.
Flights and transfers to Il Borro, travel insurance — including the mandatory cancellation insurance — and personal extras.
Optional activities also remain to be arranged: they are quoted individually, once your choice is made.
Free time during the stay can accommodate, as options: a visit of the organic farm and the cellar, a morning of grape harvesting depending on the season, access to the village artisans’ workshops, a treatment at La Corte Spa, horse riding or e-biking, hiking in the hills. These activities are quoted once your choice is made.
Florence airport (about an hour’s drive) and Pisa (about an hour and a half) are the most direct gateways to the Valdarno; Rome Fiumicino is also reachable by train to Arezzo. We can arrange your flights according to your preferences, as well as your private transfer to Il Borro; this transfer is quoted separately. Prefer to travel under your own arrangements? Let us know and we will coordinate your arrival times with the programme.
In French, English and Italian. The Il Borro teams welcome you in all three languages, and the Satkāra team keeps everything connected at every step, so you have nothing to worry about.
Your booking is confirmed by a 50% deposit, non-refundable; the balance is due before departure. In the event of cancellation, 50% is retained more than 90 days before departure, 75% between 90 and 30 days, and 100% less than 30 days before or in the event of a no-show.
Cancellation insurance is mandatory and is not included in the stay.
This exceptional experience is open to members and non-members alike. Members with an annual membership receive 10% off this journey.
Ten places only for this first edition. Places are rare: it is best to put your name on the waiting list now.